This is a story about bad timing.
Two Fridays ago, T’s cousin showed me pictures of pastries from a few bakeries she’d taken to work. I only remembered one name – Lune. I wrote it down on my phone, looked them up a few days later, saw they made croissants and told T I wanted to go the next Sunday.
A day later, The New York Times published an article about whether the best croissants in the world are in Australia, which was of course picked up locally and just about everyone ran an article. Of course it was Lune Croissanterie. (Side note: NYT started the article at the end of 2014 when Lune was still in Elwood.)
I usually do more research for places I want to visit, but this time I just browsed their menu and looked at some pictures. I was planning to just rock up around lunch time (HAH!). I hadn’t read the reviews to realise its cult following, how there were lines before opening, how it was laughable to expect to find much of, if any, selection available by midday! In a way, it opened my eyes to realise that in order to get my hands on any of these croissants, there would need to be some earlier-than-normal rising on the weekend, and definitely some queueing (which I hate, by the way). But this would now be amplified as the news created even more hype.
So I told T we would go ahead and visit that Sunday. But we would get up quite a bit earlier than usual, and we would queue. Surely if we got there before 9am, we wouldn’t be waiting for more than an hour. Surely! In fact while estimating waiting times and at which point enough would be enough, T said “Melbourne wouldn’t tolerate lines over two hours!” On weekends, Lune opens at 8am. We arrived at 8:50am, joining the strong queue that snaked down the little (and very quiet) Fitzroy block.
The first hour came and went. The line moved slowly. The smell of croissants wafted in the air. I got hungry. The second hour also came and went. We had turned the corner at least, and were nearing the entrance (where the line continues up to the counter). A staff member came out to say we (the section of the queue we were in) would probably get almond croissants as there were heaps of that still left, but other selections were dwindling or gone. He would go and tell the rest of the line that there was 100% not going to be anything left for them. They remained in line nonetheless.
We continued to edge slowly to the counter, while we eyed the trays of croissants steadily disappearing. There was a lady in front of us. In front of her there were three people. When they got to the counter, there were exactly three left and they decided to be fair and each take one. I don’t even know which flavour it was! It was 11:30am and finally the news spread and everyone gave up and left.
I had been waiting for 2 hours 40 minutes and missed out on something – anything, by two customers! I was a little bit distraught (T might say otherwise… something about PTSD…).
I am also stubborn. So I decided to go back even earlier, on a weekday before work. On weekdays, Lune opens at 7:30am, and I figured the earliness coupled with it being a weekday (how many people would want to be late to work?) would swing things in my favour. T kindly agreed to join me!
The night before my big early rise to conquer Lune, I actually dreamt of visiting and succeeding in getting everything I wanted. I could take that to have some deep meaning of envisioning and success… or I could take it to mean I was very fixated on those croissants and possibly hungry. T found this hilarious.
We arrived at 7am, to join a respectable queue, probably a quarter the queue on Sunday. At 7:30am when the doors open (not that we could see, since we were around the corner), the line shifted towards the counter and we moved all the way to the entrance door. Twenty minutes later we made our orders, having long decided what we were eating ourselves and what we were giving to family. Altogether we bought ten pastries and ate three of them in the store.
The staff were really nice, and as efficient as possible fulfilling customers’ orders. Some people would have several boxes. The store is actually huge, and absolutely retains its warehouse look and feel, but is minimalistic and clean, with a cool light design over the pastry-making glass box. There’s one bench on the side which probably seats half a dozen people. Then there are some benches with stone squares to use as tables. It’s an interesting non-use of a lot of spare space, but few people seem to sit anyway. I think it would be funny if they let the line circle the store twice instead, haha!
The pastries are really good. I hold the standard at the plain croissant, which was incredibly flaky, beautifully buttery and crispy on the outside – perfectly baked (and so tall!). The pastry layers were also really well defined and just beautifully crafted. Everything is beautifully crafted. The twice-baked almond croissant was too sweet inside and I’m sorry to say I’m not a fan. The lemon curd cruffin was my favourite sweet pastry – perhaps a tad too sweet on its own for some people but still wonderfully tasty with a stunning lemon curd inside. I would recommend the plain croissant over the others though because that’s the one that showcases Lune’s delicacy and craftsmanship of croissants without all the other flavours and ingredients. Other than that the lemon curd cruffin is definitely my other favourite.
When we left some 20 minutes later, two pastries were already sold out!!! The craziness!
In summary (TL;DNR)
The pastries are really good and well crafted. I honestly cannot fathom anything worth lining up for so long though. I’m glad I went. It was character building, a “great experience”. On weekends, don’t bother lining up after 8:30am. For a good selection, joining the queue at opening time probably isn’t even good enough. Then it’s a matter of how much weekend sleep you want to sacrifice. I bet colder and rainier weather would ease the queuing at least somewhat. On weekdays, 7am arrival will likely ensure full selection availability and waits up to but not more than an hour. If not, maybe the hype will cool down a bit in a few months… Good luck.
119 Rose Street, Fitzroy 3065
Thu-Fri 7:30am – 3:00pm, Sat-Sun 8:00am – 3:00pm